How Emma Chamberlain’s Unique Editing Style Became So Popular

Editing is said to be “the invisible art.” In movies, the mark of a good edit is one that goes unnoticed, where shots flow together seamlessly without drawing attention to themselves. If you’ve seen even just one of her videos, You’ll know that Emma Chamberlain does not subscribe to this rule.

Most people use editing to polish their videos, get rid of their mistakes, and present a faultless finished product to their audience. Emma, however, does the complete opposite. She uses editing to actually draw attention to her…